How to be an Entrepreneur

Contents

Introduction

Sales and Customers

Targeting

Channel to Market

Connecting to customers

Selling to customers

The sales process

After the sale

Increasing profitability

Staying on the right side of the law

Employing People

Recruiting staff

Employment and the Law

Leading the team

Managing Staff

Rewarding Staff

Providing a safe workplace

When Staff Leave

Dismissal or Redundancy

Handling staff complaints

Record-Keeping

Managing the Money

Income

Expenditure

Taxation

Insurance

Your Bank

Planning

Reporting

Funding your business

Record-Keeping

Running your business

Procedures and Templates

Gathering Intelligence

Company Meetings

Shareholders

Suppliers

Planning for Problems

Selling your Business

Celebrating Success

Afterword

CD contents

Audio

Put the disc into a normal CD player to hear:

Track 1: Advice on Sales and Customers

Track 2: Interview: Sahar Hashemi, founder of Coffee Republic

Track 3: Advice on Employing People

Track 4: Interview: Richard Reed, founder of Innocent Drinks

Track 5: Advice on Managing the Money

Track 6: Interview: Liz Jackson, founder of Great Guns Marketing

Track 7: Advice on Running the Business

Track 8: Interview Simon Woodroffe, founder of Yo! Sushi and star of BBC TV’s Dragons Den.

Data

Put the disc into your computer to access a range of useful forms, templates and tools that you can adapt and use in your own business.